How do you evaluate your research?

How do you as an entrepreneur conduct guided research leading to a clear action plan? 

Crucially, how do you evaluate the research? Before investigating such a problem, you come up with a list of questions that you need to answer to evaluate if it is worth digging deeper into. 

When these questions are rightfully answered, you can evaluate whether it is worth it to further explore the problem, or if you need to refine your research to a problem that is more specific, broader, or altogether different.

Watch this video to find out how.