From Idea to Business.
In 14 Weeks.

A structured, milestone-based founder program for aspiring entrepreneurs at the idea stage.

You bring the drive. We provide the process, the mentorship, and the community.

Apply Now

This program is
built for you if:

You have a business idea you believe in but haven’t launched yet.

You want to build something real — not just learn about entrepreneurship.

You want to be surrounded by other founders doing the same thing.

You’re based in the UAE and can commit 5–10 hours per week for 14 weeks.

You’re not willing to give away equity before you’ve even started.

Who it is NOT for:

If you have an established business and want help scaling it, FRWRDx Scale is the right product for you.

Seven milestones.
Real deliverables at every step.

Problem

Define and validate the problem worth solving.

Market research, pain point analysis, and competitive landscape.

Deliverable: Validated problem statement

Customer

Identify your ideal customer.

Conduct real interviews, build empathy maps, validate assumptions.

Deliverable: Customer persona & interview insights

Idea

Turn customer insight into a solution.

Pressure-test your concept, position it in the market, and define your unique value.

Deliverable: Positioned solution concept

Team

Assess your founding structure.

Identify skill gaps, explore co-founding options, and define roles.

Deliverable: Founding team map & gap analysis

First Build

Build something real.

Create your first prototype, MVP, or landing page — something that exists in the world and can be tested.

Deliverable: Working first build

Money

Build your financial model.

Define pricing, revenue streams, cost structure, and unit economics.

Deliverable: Financial model & pricing strategy

Pitch

Get investor-ready.

Learn how fundraising works, build a pitch deck that answers the questions investors actually ask, and practise your delivery until it holds up under pressure.

Deliverable: Investor-ready pitch deck

Matched mentors.
Not random advisors.

Every FRWRDx mentor is a practitioner — a founder, operator, or executive who has built and scaled businesses.

At each milestone, you are matched with a mentor whose experience is relevant to your business and stage.

One hour, one mentor, one focus. No generic advice.

AED 3,000. 14 weeks.
Zero equity.

That’s AED 214 per week.

Everything below is included in the base program price.

AED 3,000

Full 14-week program

✓ Platform, content, tools & AI chatbots

✓ 1 weekly live group review session

✓ 1-hour 1-1 mentorship per milestone

✓ Zero equity. You keep everything.

Enhance your experience with add-ons.

Extra Mentorship: From AED 185 / hour
Boosters & Beacons: From AED 185
Execution Packages: From AED 3,675

Applications are open.

Applying takes under 10 minutes. We review every submission. If you’re not the right fit for the program, we’ll tell you why and suggest what to do next.