Sophia Benarafa

Sophia is the Founder of Connect Dots Consulting, a Dubai-based insights and analytics consultancy specializing in FMCG and food and beverage. She brings rigorous consumer research thinking to the Customer and Idea milestones, helping founders understand not just who their customer is, but how to generate the kind of insight that shapes genuinely differentiated products. Her approach is methodical, questioning, and refreshingly data-led.