Samantha Yarwood

Samantha is a Program Director and Faculty at THNK School of Leadership, and Head of Program Development at Fifteen Seconds, a global innovation festival. She spent over 13 years at Starbucks, including as Marketing Director for EMEA, leading brand, digital, and community strategy across some of the company's fastest-growing markets. That combination of large-scale brand thinking and hands-on program design gives her a rare ability to help founders move from idea to execution with both rigor and creativity. At FRWRDx, she leads the "Content That Connects" Booster, helping founders turn clarity into content and brand narratives.