Nayla Sabbagh

Nayla is the Founder of nūn Experience Design Consultancy, a Dubai-based practice partnering with founders and product teams to build purposeful digital products across the full lifecycle, from discovery and strategy through UX/UI design and growth. Before founding nūn, she spent nearly five years as Experience Design Director at Horizontal Digital, delivering enterprise-scale CX solutions for clients including Expo City, DP World, and Emirates NBD. At FRWRDx, she challenges founders to think deeply about customer experience before they build anything.